For a long time,ย reciprocal linksย have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two…
When assessingย page structure and layout, there is a subtle, yetย strategic way to use images in an SEO-friendly mannerย (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Letโs look at an example:…
SEO is not an exact science. This becomes apparent when trying to incorporate bothย SEO and brandingย into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On…
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